Upscale Feeve is a recording artist out of Dayton, Ohio. Feeve has worked with my team at Heartland Creative Studios for nearly two years and is one of the most talented, dedicated, and hardworking clients on our roster of over 150 artists. 

Earlier this month, Upscale Feeve released his debut single titled, Demons, across all streaming platforms. Demons was written by Feeve as a reflective narrative on the hardships of growing up in an urban environment. The song was recorded, mixed, and mastered at our music studio and engineered by yours truly. Thus far, the single has garnered over 25,000 plays across all streaming platforms. 

Above: Official Music Video for Demons by Upscale Feeve.


In addition to being an audio engineer and music producer, I am also a professional digital marketing consultant. For the past decade, I have worked with several companies, organizations, and creative professionals, like STARZ, The Gem City Market, and recording artists around the country on digital marketing efforts aimed at helping them increase engagement with their clients, customers, constituents, and fans. 

Because of my experience, I was asked to join Feeve’s core management team as the marketing manager. The process of creating and implementing a marketing plan for Feeve’s first release wasn’t easy. However, given the success we’ve had thus far, we are very satisfied with the preliminary results. 


The process of marketing a song or album usually starts well in advance of the song’s release. In fact, Upscale Feeve and I entered into our marketing agreement about two months before the track dropped. We originally recorded Demons in early 2021 when our new studio location had just opened. The process of completing the master on the track was initiated back in October of 2021 when we made the decision to release it as his first single. In November of 2021, Feeve and I sat down to discuss the marketing plan for the song. 

The plan I created for him was centered around three words: Not. One. Bot. The goal was to have a music marketing strategy that focused heavily on building organic engagement around his music and content. Alongside our Spotify playlist submission campaign, we’ve employed a digital ads strategy across several social networks that have captivated people who are interested in his sound. Because we have not used any bot farms or sites that provide synthetic plays or views, we have been able to grow his fanbase in a genuine, sustainable fashion. 

Note on bot farms and fake views: If you google “Spotify promotion” or “how to get more YouTube views”, you will see tons of sites that offer views or plays on your song or music video for cheap. MOST OF THOSE SITES ARE SCAMS and are unleashing “music bots” on your song in an effort to make you think they were able to get a lot of people to consume your content. Using these kinds of sites will give you an inaccurate assessment of the success of your marketing campaign and could also get your music banned from online platforms like Spotify, Tidal, and YouTube.

Click here to learn more about how music distribution platforms are fighting against fake views and plays from scam sites.


Our plan moving forward is two-fold. Our primary focus is preparing more music for release to keep the momentum going. Feeve has dozens of unreleased songs that can be mastered and sent out to streaming platforms. We are currently working through the process of identifying the right course of action for future music drops. Additionally, we are still working to identify additional market targets that may be interested in the first song so that we get the most out of the current marketing plan for Demons.
I am excited for Upscale Feeve’s growth as a recording artist and looking forward to continuing our work with him and the other amazing artists who trust Heartland Creative Studios with their music. Look out for more updates on this to come as we move forward.

To learn more about Feeve and join his fan club, visit UpscaleFeeve.com.

Get a customized marketing plan form Dan Thomas and the Heartland Marketing Team. Built within your budget.

* indicates required